Social Media Campaigns

Levi and Water Org: Levi’s Water Tank

 

 

Levi created a Facebook game to educate fans about water conservation. The better users were at the game, and the more they shared news of the game with others via social media, the more litres of water they unlocked in the game – getting the combined total closer to Levi’s 200m litre goal, at which point it would donate  $250 000 to help Water.org. Brands have to be wary about requesting likes for charity donations. It’s a tactic that can often backfire, but in this case it worked well.

 

The Old Spice Social Media Campaign

The campaign, which stars The Most Interesting Man in the World 2.0 Isaiah Mustafa, launched in February centered around the theme “The Man Your Man Could Smell Like.” The original ad attracted 19 million views to date across all platforms (not just the below YouTube clip).

In 2010 this ad had become one of the most popular viral campaigns in recent history — in which the Old Spice Guy made personalized videos for fans, randoms and prominent bloggers alike — has taken over the social media realm.

 

 

Degree For Men, “Masters of Movement”

 

Degree Men’s Deodorant turned to social video and social gaming to promote their line of Adrenaline products with the campaign ”Masters of Movement.” The four part series of videos features extreme sports icons on outdoor adventures and allows social gamers to earn points and currency.

With a goal to increase the brand’s interaction with its core consumers, Degree was successful in leveraging social gaming to reach their audience of 18 to 35-year-old males through a partnership with Ubisoft on the new Adrenaline game for Xbox Kinect and PS3 Move. They also provided an Adrenaline game for mobile, social and in-banner use.