There are three core values that have always remained true to the brand and they all stem around passion. First and foremost, we are passionate about food and keeping it fresh and interesting. This is our core product and we work hard to produce the best we can. It would be easier to get tubs of guacamole instead of cutting fresh avocados in each kitchen in each shop but we stick to quality and taste.
The second Pret passion is their staff, all 2,200 of them spread across 116 stores (25 outside London) in the UK. There are also several branches in New York as well as a Hong Kong store. Rolfe points out that in business all staff should be appreciated and that they play a huge role in the success of the brand. “We are passionate about people and our staff. They are extremely important and we make sure they have the right opportunities and rewards, that they are paid correctly and that they have fun working for us. We have and will always have a great culture and energy".
Staff are also carefully screened before they join the company. Rolfe believes that sharing the company’s values is essential to wanting to work for Pret. "There is a rigorous assessment for each potential employee. We make them work in a shop for a few days, they have several interviews and, in each case, we try to get to know them as individuals".
The third and final part of Pret’s sandwich success story is to be passionate and proud of the business and what they have achieved. Rolfe comments: “We make and have made mistakes but we remain proud of what we do and we try not to get distracted by a corporate approach.”
(The sourse: http://www.startups.co.uk/pret-a-manger.html)
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