After a seminar about surrealist visual language I
found out that there are several most popular techniques being used in
contemporary advertising: photomontage, metamorphosis, displacement, disruption
etc.
Here I have same examples of adverts being created
with the usage of these techniques:
Juicy
Couture (photomontage)
Lifebuoy
Soap campaign 'You Eat What You Touch' (displacement)
Dali
& Magritte Inspired VW Polo BlueMotion Campaign
Italian décor brand Seletti (photomontage)
Kapiti
Ice Cream (metamorphosis)
Pure
Sourse Mineral Water (metamorphosis)
Prada Sunglasses
Johnnie
Walker
Diane Von Furstenberg SS12 Campaign
Great examples - pointing to the surrealist techniques used, well done.
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