Creative Rhetorics

Apply one of the creative rhetorics to an example of advertising practice

One of the nine creative rhetorics is "creativity as economic imperative".  The main idea of it is that the creative industries constitute an area on which the future of the economy will depend to an increasing degree. To facilitate it's continuing growth and profit, a creatively skilled workforce is required. Examples of the "creativity as economic imperative" rhetoric can be TV programmes and reality shows such as The X Factor, because the main idea of the show is that successful participants are going through a long process of auditioning, presenting and pitching, improving their skills through criticism and turning themselves into a brand that brings profit. All these types of TV programmes are about taking risks in a creative and entrepreneurial economy.